Srinivasan Muthukumarasamy

Srinivasan Muthukumarasamy has extensive experience in the media industry, with a career spanning over three decades. Srinivasan began their career as a System Analyst at Mudra Communications in 1991 and worked there until 1995. Srinivasan then joined Chaitra Leo Burnett as a Media Supervisor from 1995 to 1998.

In 1999, Srinivasan joined TBWA India as a Media Director and held that position for eight years until 2007. During this time, they gained valuable experience and expertise in media planning.

From 2007 to 2011, Srinivasan served as Vice President at Mudra Radar, where they led a team of 12 planners and handled major projects for Reliance Anil Dhirubhai Ambani Group of companies. Notably, they led the team that handled the Reliance Power IPO, Reliance Big TV launch, and Reliance GSM launch.

Srinivasan then joined Lintas Media Group in 2010 as a Sr VP, where they contributed their skills and knowledge for two years until 2012. Following that, they worked as a General Manager at Madison Media Sigma from 2012 onwards.

In 2016, Srinivasan took up the role of General Manager at Madison Media Platinum, a position they still hold. Srinivasan has been responsible for leading and managing various projects in this role.

In addition to their roles at established companies, Srinivasan also worked as an Independent Media Consultant & Media Research Analyst from 2017 to 2020, providing their expertise to various clients.

Currently, Srinivasan works as a Lead Support Engineer - Data Pipeline at BBI, a position they started in 2020. Srinivasan'sextensive background in media planning and management makes him a valuable asset in this role.

Srinivasan Muthukumarasamy completed their Bachelor of Science degree in Mathematics from Bharathidasan University from 1983 to 1986. Srinivasan then pursued a Master of Science degree in Operations Research at the National Institute of Technology, Tiruchirappalli from 1986 to 1988.