Ioana Pascaru

Ioana Pascaru is an experienced marketing professional specializing in customer relationship management and digital marketing, currently serving as a Senior Customer Lifecycle Manager at Blacklane since December 2022. Previous roles include CRM Manager and Junior CRM Manager at Nuri, where Ioana implemented marketing automation strategies and monitored campaign performance. Ioana's digital transformation efforts at Hapag-Lloyd AG involved promoting innovative digital solutions and building digital marketing frameworks. At Bonial.com, Ioana focused on CRM campaign management and performance analytics. With a Master of Science in Marketing/Marketing Management from Leuphana University of Lüneburg and a Bachelor of Arts in Media and Business Psychology, Ioana combines academic knowledge with practical expertise in the field.