Barbara Holzapfel

Barbara Holzapfel is a passionate executive with 20 years’ experience driving growth through marketing and innovation in startups and large enterprise businesses across B2B and B2C. She is currently the VP of Microsoft Education, responsible for strategy, marketing, and growth of the Microsoft portfolio of devices, education experiences, and cloud services for the education segment. Prior to her work with Microsoft, Barbara was Chief Marketing Officer at fintech companies Taulia and Addepar.

Previously, she was the Senior Vice President and Managing Director of SAP Labs North America, where she drove innovation strategies in Mobile, Cloud, and Big Data, and incubated various new businesses. Barbara held leadership positions at SAP since 2001, serving as Senior Vice President of Portfolio Marketing, driving growth through thought leadership and Solution Marketing for SAP’s solutions portfolio for large enterprises, SMB, and across Analytics, Cloud and Mobile.