Tom Edwards

Tom Edwards ACMA, CGMA is an experienced professional with a robust background in solutions consulting and risk advisory roles, currently serving as Strategic Initiatives Leader at BlackLine since July 2021. In this role, Tom leads strategic initiatives to enhance win rates and expand deal sizes in key accounts, notably designing a value-based selling framework. Previously held positions at BlackLine include Demo Automation Global Adoption Leader, where notable achievements included a 21% increase in win rates and a significant reduction in unqualified demos. Tom's experience extends to senior roles at Deloitte, Trintech, and Bluefin, where engagements involved finance transformation and strategic projects for high-profile clients. Tom also volunteers as a Careers Advisor with Presales Academy, mentoring emerging talent in the presales profession. Tom holds a Bachelor of Science degree in Accounting, Business Finance, and Management from the University of York and is a qualified Chartered Accountant.