Selma A. is an award-winning Insights Director with over 15 years of experience in media, consumer, and marketing research. They have led strategic initiatives for global brands including Yahoo, Verizon Media, and Microsoft, focusing on translating complex data into actionable insights that drive business growth. Currently, Selma serves as the Research Lead at BlackRock, where they lead research for BlackRock and iShares brands across EMEA. Previously, they held leadership roles in top companies, managing teams and utilizing innovative research techniques to enhance customer satisfaction and competitive advantage.
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