Alyson Blawat

Alyson Blawat has a diverse work experience spanning across various companies and roles. Alyson is currently serving as the Senior Director of Customer Strategy at Blain's Farm & Fleet, where they oversee customer research, consumer insights, customer segmentation, and analytics of marketing campaigns. Alyson is also responsible for managing customer loyalty programs.

Prior to their current role, Alyson worked at Kohl's, where they held multiple positions. As the Marketing Technology Manager, they focused on digital personalization and collaborated with cross-functional teams to align projects with business goals and timelines. Alyson also served as the Senior Manager of Customer Insights, Analytics & Strategy, and the Senior Manager of Credit Strategy & Engagement.

Alyson also had experience at Harley-Davidson Motor Company, where they worked on customer lifecycle marketing and retail marketing initiatives. At Kohl's Department Stores, Alyson served as the eCommerce Business Integration Project Planner, Credit Marketing Planner, Senior Field Marketing Coordinator, Field Marketing Coordinator, Assistant Store Manager, and Sales Associate.

Additionally, they worked as an Equine Specialist at Hope's Chariot and as an Assistant Store Manager at Wet Seal, Inc.

Alyson Blawat earned a Bachelor of Science degree in Agricultural Business and Management from Purdue University from 2006 to 2010. Prior to that, Alyson attended Muncie Central High School from 2002 to 2006. Additionally, Alyson obtained the certification of Fundamentals to EAGALA Equine Specialist from EAGALA in October 2020.