Blaze Your Trail
Jessica Macpherson OAM is the founder of Blaze Your Trail, a social enterprise that supports individuals from refugee and migrant backgrounds in finding secure and rewarding employment. Prior to this, Jessica served as CEO for Eureka Mums, Geelong Mums, and St Kilda Mums, where Jessica played a key role in supporting families in need. With a background in sales and marketing, Jessica has also held management positions at Jackson Estate, Oyster Bay Wines, and Montana Wines. Jessica holds a BA in Economics and Spanish from The University of Auckland.
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Blaze Your Trail
Blaze Your Trail is a Social Enterprise that offers fundraising, technology and web design services. We provide a free work experience program for migrants wanting to secure their first job in Australia, and consulting services to small businesses and charities. Blaze Your Trail was founded in April 2021 by Jessica Macpherson OAM, certified NPSP consultant, well-known for her role as a founding committee member and later CEO of St Kilda Mums, Geelong Mums and Eureka Mums. Since 2014 Jessica has been helping migrants learn and build their Salesforce skills, introducing them to the Salesforce ecosystem via volunteering, and from there to employment in the wider Salesforce ecosystem. In 2019 she was awarded the Order of Australia Medal for her contributions to the community and to the non-profit sector. In March 2020 Jessie was awarded the coveted Golden Hoodie, virtually, at Sydney's World Tour Reimagined.