The meteoric rise of hair brand Bleach London is best described by Time Out as  “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. 

With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively.   

To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. 

With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category. 

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Bleach London

Samantha Campbell

Annie Hall

Dallas Jones

Tanya Helena K.

Sapphire Driver

Phil Carter

Lily Lee

Alex Brownsell

The Leadership Team at Bleach London is responsible for setting the strategic vision and guiding the company's innovative approach to hair color and product development. Comprising the Co-founder & Creative Director, CEO, and CFO, this team drives the brand's mission to make vibrant hair color accessible while overseeing financial performance, operational efficiency, and market expansion. Their leadership fosters a creative and collaborative culture that empowers all team members to contribute to Bleach's continued growth and pioneering presence in the beauty industry.

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