R Smith

R Smith serves as the Vice President of Design at Bleacher Report, where responsibilities include owning the design strategy to enhance user engagement and leading multidisciplinary teams across various sectors. Previous roles at Bleacher Report include Head of Design for Content & Product, focusing on unifying design resources and redefining product strategy. As a co-founder and partner at SWORDS-SMITH, R Smith played a key role in establishing a successful independent fashion retailer. Further experience includes serving as Design Lead at The New York Times, overseeing the redesign of nytimes.com, and holding design positions at leading agencies such as Code and Theory and Razorfish. R Smith's career began at TBWA\Chiat\Day and has involved work with high-profile clients like Vogue and the NFL. R Smith holds a BFA in Communications Design: Graphic Design from Pratt Institute.