Daniel Herrera

Daniel Herrera serves as the Regional Sales Director at Altadis since July 2018 and is also the Head of Sales, Marketing & Trade Marketing for the Premium and Tourism Division at Maxxium España SL. Daniel's extensive experience includes roles such as Sales Director for the Premium Division and New Business & Sales Development Manager at Maxxium UK Ltd, where responsibilities encompassed managing teams, developing sales strategies, and negotiating with hotel chains. Previous positions include Regional Sales Manager at Danone and various sales roles at Philip Morris International and General Electric. Daniel holds multiple degrees from prestigious institutions, including a degree in Business Administration from Syracuse University and a specialization in Latin American Markets.