Jeff Shafer

Jeff Shafer is an accomplished data science and analytics professional with extensive experience in enhancing business performance through strategic insights. Currently serving as Vice President of Data Science & Integrated Solutions at BLEND360 since 2021, Jeff focuses on providing principal consulting services for financial services and growth clients. Prior roles include Senior Director of Analytic Solutions at Merkle (2018-2021), where Jeff led analytics programs for clients in financial services and insurance, and Senior Manager in the same organization, spearheading initiatives for a Fortune 50 insurance client. Earlier positions include New Business Manager at Bonnier Corporation, driving customer acquisition for major consumer brands, and Marketing Manager at Source Interlink Media, where Jeff advanced customer targeting for automotive brands. Jeff is an alumnus of The Wharton School.