Carissa Ganelli has a comprehensive work history in marketing, product, and technology roles. Carissa currently holds the position of Senior Vice President of Marketing, Product & Technology (CMO, CPO, CTO) at Blink Fitness, where they oversee various functions such as product development, technical product management, engineering, and user experience design. Prior to joining Blink Fitness, Carissa served as Senior Vice President of Product & Technology (CPO & CTO) at the same company. Carissa has also worked as Interim Vice President of Brand Communications & Digital Experience at Newman's Own, Inc., where they were responsible for consumer marketing and digital experiences. In addition, Carissa has held executive positions at Edible Brands, Subway, LightningBuy, CG Consulting, Webloyalty, and Digitas North America, where they gained extensive experience in digital and mobile strategy, marketing, social media, and customer experience.
Carissa Ganelli has an MBA degree in Marketing, Finance, and Management Strategy from Northwestern University - Kellogg School of Management. Carissa also holds a BA degree in Economics and Italian Literature from Bryn Mawr College. Additionally, they have obtained a certification as a Certified Scrum Product Owner (CSPO) from Scrum Alliance. Furthermore, Carissa has attended the Founder Institute for an undisclosed degree and field of study.
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