Blink Marketing, Inc.
Hanna Waterman is an accomplished professional with a strong background in sales and management. Currently serving as a Senior Account Executive in Collegiate Sales at Blink Marketing, Inc. since September 2022, Hanna previously held the position of Account Executive in the same department. Prior experience includes managing student workers at Liberty University Equestrian Center and serving as a Resident Assistant at Liberty University. Educational qualifications encompass a Master of Business Administration and a Bachelor of Business Administration with a focus on Digital Marketing and Advertising, both obtained from Liberty University.
Blink Marketing, Inc.
The power of the promotional product (ie ad specialty, giveaway, branded gear, tschotke, etc) is so underrated. It’s unfortunate because branded merchandise is quite possibly the most powerful advertising tool of them all. The problem with the poor under-appreciated promo product is "perception." There are just too many people out there selling "The Factory Special of the Week" – regardless of its fit within the brand or campaign message. This misplaced ad medium then creates a perception of “useless, wasted ad dollars but a necessary evil since customers, potential customers, employees, etc. expect to receive something." The branded merchandise piece of your whole advertising puzzle, should fit seamlessly, regardless of budget. And that’s what we do… We are here to change the image of an industry! It may be a big feat, but we are up for the challenge.