Blink Marketing, Inc.
Lia Junghans is an accomplished marketing professional currently serving as an Account Executive for Collegiate + Outside at Blink Marketing, Inc. since May 2023. Previously, Lia worked as a Senior Marketing Intern at Auburn University Entrepreneurship from January 2022 to May 2023, where Lia led a team of interns and managed social media profiles to enhance brand engagement. Lia's experience also includes a Sales and Marketing Internship at Blink Marketing, Inc. in 2021, focusing on e-commerce site development for major clients and data management. Earlier in 2020, Lia gained hospitality management experience at Discovery Land Company, overseeing service inventory and customer communication. Lia holds a Bachelor of Science in Business Administration and Marketing from Auburn University, obtained in 2023.
Blink Marketing, Inc.
The power of the promotional product (ie ad specialty, giveaway, branded gear, tschotke, etc) is so underrated. It’s unfortunate because branded merchandise is quite possibly the most powerful advertising tool of them all. The problem with the poor under-appreciated promo product is "perception." There are just too many people out there selling "The Factory Special of the Week" – regardless of its fit within the brand or campaign message. This misplaced ad medium then creates a perception of “useless, wasted ad dollars but a necessary evil since customers, potential customers, employees, etc. expect to receive something." The branded merchandise piece of your whole advertising puzzle, should fit seamlessly, regardless of budget. And that’s what we do… We are here to change the image of an industry! It may be a big feat, but we are up for the challenge.