Blink Marketing, Inc.
Rachel Bray is an experienced marketing and e-commerce professional with a strong background in account management and outreach. Currently serving as E-Commerce Team Lead and previously as Webstore Operations Coordinator at Blink Marketing, Inc., Rachel has developed a robust skill set in online retail and team leadership. Prior experience includes working as an Account Management Intern at Shelton Group, Inc., and holding the position of Vice President of Outreach for the UTK Ad Club, where Rachel facilitated student engagement and collaboration with advertising professionals. Rachel's experience also encompasses roles in sales and customer relations at various organizations, including Orangetheory Fitness and Chico's FAS, Inc. Additionally, Rachel holds a Bachelor's degree in Advertising from the University of Tennessee, Knoxville.
Blink Marketing, Inc.
The power of the promotional product (ie ad specialty, giveaway, branded gear, tschotke, etc) is so underrated. It’s unfortunate because branded merchandise is quite possibly the most powerful advertising tool of them all. The problem with the poor under-appreciated promo product is "perception." There are just too many people out there selling "The Factory Special of the Week" – regardless of its fit within the brand or campaign message. This misplaced ad medium then creates a perception of “useless, wasted ad dollars but a necessary evil since customers, potential customers, employees, etc. expect to receive something." The branded merchandise piece of your whole advertising puzzle, should fit seamlessly, regardless of budget. And that’s what we do… We are here to change the image of an industry! It may be a big feat, but we are up for the challenge.