Luiz Marcelo Santos Junior is an accomplished business leader with extensive experience in various roles within the technology and business sectors. Currently serving as the VP of Business Unit at Blip since February 2015, Luiz has excelled in developing strategies for financial and operational goals while identifying growth opportunities in the market. Previous roles include Director of Business Unit, where Luiz focused on reducing customer service costs and enhancing brand awareness through messaging and chatbots. As a co-founder of Bothelp.me and other ventures, Luiz has demonstrated expertise in chatbot development, product management, and strategic planning, alongside a strong background in finance and business administration supported by an MBA in Finance from Ibmec.
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