Shane Sabran

SVP of Client Strategy and Analytics at Bliss Point Media

Shane Sabran has an extensive work experience starting from 2006. Shane began their career at Fox Sports Net as a Highlight Supervisor from April 2006 to December 2009. Shane then moved on to Global Sports and Entertainment, where they served as the Director of Business Development and Strategic Partnerships from November 2006 to April 2011. In this role, they executed marketing partnerships for clients such as ESPN, Yahoo Sports, and AEG, and also represented ESPN in contract negotiations with professional athletes and their agents.

Following this, Shane joined FieldLevel, Inc. as the Director of Marketing and Business Development in May 2011. In this position, they worked with the CEO to develop go-to-market strategies, managed the marketing department, and collaborated with product and engineering teams to establish marketing campaign tracking infrastructure. Shane also worked with the data science team to review operational KPIs, focusing on revenue maximization.

In 2018, Shane became a self-employed Independent Marketing Consultant. During this time, they executed digital marketing strategies and created partnerships to boost alumni engagement with the University of Southern California. Shane also conducted market research for an industry-leading technology company and used the findings to adjust existing marketing strategies and generate new revenue streams.

Recently, Shane joined Bliss Point Media as the VP and later as the SVP of Client Strategy and Analytics from January 2019 to present. Shane played a crucial role in client strategy and analytics, overseeing the development and execution of advertising campaigns. Finally, they are currently working for Tinuiti as the SVP of Client Strategy and Analytics for Streaming+.

Shane Sabran obtained a Bachelor of Arts (BA) degree in Communication from the University of Southern California, where they studied from 2004 to 2006. In February 2019, they also obtained a certification in SQL for Data Science from Coursera.

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