Shasta Cafarelli

Shasta Cafarelli has an extensive work experience in media strategy and buying. Shasta is currently working as the SVP of Media Strategy at Tinuiti, where they lead the streaming+ division. Prior to this role, they served as the VP of Media Strategy at the same company.

Before joining Tinuiti, Shasta worked at Rain the Growth Agency as the Vice President of Integrated Media Investment. In this position, they led the media buying department and was responsible for managing and optimizing multi-channel media efforts. Shasta also played a key role in new business pitches, client onboarding, and campaign expansion.

Prior to Rain the Growth Agency, Shasta worked at Oxford Road as the Associate Media Director, where they spearheaded media planning and execution. Shasta also served as the Media Supervisor and Senior Media Buyer at the same company. In these roles, they were responsible for planning and buying media across various channels including television, radio, podcast, and emerging media.

Shasta's early career includes a role as a Media Buyer at Icon Media Direct, where they executed media buys on a national and local level. Shasta also worked as a Public Relations Intern at the National Football League (NFL), where they gained experience in writing press releases, coordinating press appointments, and contributing to publicity strategies.

Overall, Shasta Cafarelli has a strong background in media strategy, buying, and integrated media investment, spanning across various companies and industries.

Shasta Cafarelli has a Bachelor's degree in Communications from UCLA. The specific start and end years of their education are not provided.