Jenny Richards

Jenny Richards has a diverse professional history spanning various industries. Jenny is currently the Director of Product Marketing at Blizzard Lighting, LLC, a position they have held since 2022. Prior to this, they worked as a Digital Marketing Consultant at JR Digital Marketing from 2017 onwards.

In 2022, Jenny also participated in the Product Marketing Leaders Fellowship offered by Product Marketing Alliance.

From 2020 to 2021, they were the Director of Growth Marketing at Equips. In the same year, they served as an Organizer for Women's Entrepreneurship Week.

From 2015 to 2017, Jenny worked as the Digital Marketing & Sales Manager at Northern Labs, Inc. where they were responsible for developing digital strategies and managing sales efforts.

Earlier in their career, they held roles as Marketing Team Lead NORAM and Product Marketing Specialist at Advicent from 2013 to 2015. Jenny also worked as a Digital Marketing Coordinator during this time.

Before entering the marketing field, Jenny gained experience as a Marketing Assistant at Markel International and as a Legal Intern at the Office of the State Public Defender. Jenny began their career as a Publicity and Promotions Intern at Entercom.

Jenny Richards completed their Bachelor's degree in Spanish, Communication Studies, and Political Science at the University of Wisconsin-La Crosse. Jenny then pursued a Master of Business Administration (MBA) at the University of Wisconsin-Madison from 2016 to 2019.

Additionally, Jenny obtained several certifications, including the SEMRush for Digital Agencies Certification from SEMrush in May 2020, the Google Ads Display Certification from Google in March 2020, the Google Ads Search Certification from Google in April 2017, the HubSpot Email Marketing Certification from HubSpot in December 2016, the HubSpot Sales Software Certification from HubSpot in October 2016, the Google Adwords Certification - Shopping from Google in March 2016, the Advanced Google Analytics Certification from Google in January 2016, the Google Analytics Certification from Google in January 2016, the Inbound Marketing Certification from HubSpot in October 2014, and the Pragmatic Marketing Certification from Pragmatic Marketing in April 2014.