Amanda Cole (Elam)

Amanda (Elam) Cole is an accomplished marketing executive with extensive experience in demand generation, brand strategy, and growth within the SaaS and technology sectors. Currently serving as Chief Marketing Officer and SVP, Global Marketing at Bloomreach since February 2020, Amanda has played a crucial role in leading the Bloomreach Experience Platform, which specializes in customer engagement, content management, and e-commerce solutions. Amanda's previous leadership positions include Vice President of Demand Generation at Blueshift, VP of Marketing for the Americas at Basware, and Director of Marketing at MX.com. Amanda also actively contributes as an Executive Board Member of the MACH Alliance and as a member of RevGenius, focusing on the SaaS sales and marketing community. Throughout a career that began in sales and service roles at Capital One, Amanda has consistently driven brand growth and customer satisfaction across various technology organizations.