Bryan Russiano

Bryan Russiano is a seasoned leader in digital marketing and media strategy, currently serving as Vice President at Florida Blue since April 2019, where responsibilities include establishing and executing comprehensive digital marketing, media, CRM, and data strategies across the GuideWell portfolio. Prior to this role, Bryan co-founded Evoke, a management consultancy focused on marketing and organizational strategies for healthcare and consumer packaged goods clients. Bryan's extensive experience also includes serving as Executive Vice President of Strategy & Planning at GS&F, where internal agency transformation and enhanced digital channel communication were prioritized. Earlier roles at Pfizer and Publicis Groupe involved leadership in consumer marketing and strategic communications. Bryan holds a Bachelor of Arts in Communications from Kutztown University of Pennsylvania.