Kyle Ziegler

Kyle Ziegler is an experienced marketing professional specializing in database marketing and automation. Currently serving as a Database Marketing Campaign Specialist at Florida Blue since August 2020, Ziegler focuses on leveraging data to enhance marketing strategies. Prior experience includes the role of Marketing Automation Specialist - Engagement & Acquisition at GuideWell, where complex omnichannel campaigns were developed to improve member engagement and experience. Additionally, Ziegler worked as a Senior Marketing Communications Coordinator at Sanford Burnham Prebys Medical Discovery Institute and held an internship as a Business Operations Analyst at the U.S. Department of Veterans Affairs. Educational credentials include a Master of Science in Health Care Informatics from the University of Central Florida and a Bachelor of Science in Health Science from the University of Florida.