Soraya Sarruff

Soraya Sarruff is a seasoned professional currently serving as the Director of Product Development and Operations at Florida Blue since June 2019, where accountability includes the technical execution of health and ancillary insurance products compliant with regulatory bodies. Soraya leads a team of 21 in project delivery, budget oversight, and regulatory compliance, focusing on consumer-centric member benefit materials. Prior experience includes roles as a Senior Digital Channels Consultant at GuideWell Connect, where responsibilities involved product development for digital sales tools, and as Director of Information Technology at AT&T, managing e-commerce portfolio projects. Earlier career highlights include serving as Vice President, Program Management Analyst at Citi and as a Research Hydraulic Engineer with the US Army Corps of Engineers, showcasing a robust background in project management and resource planning. Soraya holds a Bachelor of Science in Industrial Engineering from Louisiana Tech University and has an extensive educational background from the University of Puerto Rico-Mayaguez and Liceo Ponceño.