Becky Kaplan

Becky Kaplan is a seasoned professional with extensive experience in product strategy and marketing within the healthcare industry. Currently serving as Senior Manager of Product Go-to-Market at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas, Becky leads a team focused on executing go-to-market strategies for multiple product lines. Prior experience includes managerial roles at the American Medical Association, where Becky drove the development of digital products aimed at improving health outcomes, and various positions at Blue Cross and Blue Shield where innovative health and wellness solutions were implemented. Becky's career also includes significant contributions to corporate marketing strategies at Keyence and foundational marketing training at the Kelley School of Business. Educationally, Becky holds an MBA with a focus on Marketing Strategy from DePaul Driehaus College of Business and a Bachelor's degree in Marketing and Management from Indiana University.