Lena Hayden

Lena Hayden is a seasoned marketing professional with extensive experience in brand and multicultural marketing, currently serving as the Manager of Brand & Multicultural Marketing at Blue Cross and Blue Shield of Kansas since July 2018. In this role, Lena leads go-to-market planning and cross-functional collaboration driven by consumer intelligence and market research, ensuring authentic and culturally relevant brand engagement. Previous roles include Vice President of the Board at Helping Hands Humane Society and various positions at Payless ShoeSource, where Lena excelled in global marketing across over 50 countries, focusing on product marketing, digital engagement, and brand strategy. Lena holds a dual degree in Spanish and Graphic Design from Washburn University.