Lisa Falciani Thomas

Lisa Falciani Thomas has a diverse range of work experience in various marketing roles. Lisa started their career as an Account Coordinator at DWB in 1991, where they provided support to Account Executives and prepared client market audits. Lisa then moved on to Talbots, where they served as a Project Manager from 1994 to 1997, managing advertising projects and coordinating with the creative and print production departments.

Lisa returned to Talbots in 2007 as a Retail Marketing Manager, overseeing marketing programs and promotions for all locations. Lisa worked closely with different departments to ensure consistent messaging and updated the marketing calendar regularly. In 2009, they were promoted to Director of Brand Marketing, where they developed promotional strategies across various marketing channels and analyzed performance results.

In 2012, Lisa joined Blue Cross Blue Shield of Massachusetts as a Senior Marketing Manager, responsible for executing cross-channel campaigns and creating integrated communication strategies. Lisa developed multi-channel communication plans and managed departmental commitments.

Lisa then joined Fidelity Health Marketplace in 2016 as a Marketing Director, focusing on developing a consumer experience strategy and enhancing the member experience through market research and marketing campaigns.

In 2017, Lisa became the Vice President of Marketing at Steward Health Care, where they served until 2019.

Currently, Lisa is working at Blue Cross Blue Shield of Massachusetts as both the Director of Product Marketing and the Director of Strategic Marketing.

Lisa Falciani Thomas received their Bachelor's degree in Business, Management, Marketing, and Related Support Services from Northeastern University. Lisa attended the university from 1989 to 1994.