Scott Rabschnuk

Vice President Of Strategic Marketing at Blue Cross Blue Shield of MA

Scott Rabschnuk has extensive experience in strategic marketing and consulting. Scott currently holds the position of Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, where they lead strategic marketing efforts and manages teams responsible for various aspects of the business. In their previous role as a Partner and Advisor at Chameleon Collective, they provided strategic marketing consulting services to healthcare companies. Scott also worked as a Marketing Strategy Consultant at SKR Strategies, helping organizations develop compelling value propositions. Prior to that, they served as the Executive Vice President and Managing Director of Hill Holliday Health, where they led and built the agency's healthcare practice. Scott also has experience in global marketing as the Vice President of Global Marketing at Impress Software, and in senior leadership positions at Anderson & Lembke and FCB Global. Their early career includes account management roles at FCB Global and DDB.

Scott Rabschnuk obtained a Bachelor of Arts degree in English from Dartmouth College. Scott also has additional certifications, including being a Healthcare Effie Awards Finalist Judge, awarded by Effie Worldwide in March 2017. Additionally, they hold a Digital Marketing Level 1 Credential, although the institution from which they obtained it is unknown.

Links

Previous companies

Hill Holliday logo
HEALTHAXIS GROUP, LLC logo
DDB logo

Timeline

  • Vice President Of Strategic Marketing

    September, 2022 - present

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