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Summer Dembek Latif

Vice President, Brand And Engagement Marketing at Blue Cross Blue Shield of MA

Summer Dembek Latif has a diverse work experience in marketing and advertising. Summer began their career as an Assistant Account Executive at Common Sense Advertising in 2001 and later moved on to become an Account Executive. In 2003, they joined Hill Holliday where they held various roles including Account Executive, Account Supervisor, and Management Supervisor, working with clients such as The J.M. Smucker Company and Rockport. Summer continued to work at Hill Holliday until 2010.

In 2010, Summer joined Blue Cross Blue Shield of Massachusetts as the Senior Director of Brand, Content, and Channel Marketing. Summer then progressed to become the Vice President of Brand and Engagement Marketing in November 2020, where they currently work.

Before working at Blue Cross Blue Shield, Summer had a successful tenure at Hill Holliday, where they served as an SVP, Account Director, managing clients such as Capella University, The J.M. Smucker Company (Dunkin' Donuts brand), Liberty Mutual Insurance, and Bank of America - Global Wealth & Investment Management Brands Merrill Lynch and U.S. Trust. Summer also oversaw the Small Business and Better Money Habits financial education program. Summer's time at Hill Holliday spanned from 2010 to 2018.

Summer Dembek Latif has a Bachelor's degree in Communication and Media Studies from Boston University. No further information is provided regarding their education history.

Links

Previous companies

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Timeline

  • Vice President, Brand And Engagement Marketing

    November, 2020 - present

  • Senior Director Brand Content And Channel Marketing

    October, 2018

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