Keith Peifer

Keith Peifer is an accomplished professional in the health insurance industry with extensive experience in leadership roles, including Vice President and Senior Market Segment Leader at Blue Cross and Blue Shield of Nebraska, Vice President and Chief Medicare Officer at Horizon Blue Cross Blue Shield of New Jersey, and President of the Massachusetts Plan at Senior Whole Health. Additional roles include President at West Virginia Family Health Plan and Vice President of Sales & Client Management for the Small Group Market at Highmark Blue Cross Blue Shield. Keith Peifer holds a Bachelor of Science degree in Business Administration from Mansfield University of Pennsylvania, completed from 1986 to 1990.