Julie Cates

Julie Cates is a seasoned marketing professional with extensive experience in market development and strategic planning. Currently serving as the Manager of Market / Segment Development, Planning & Performance at Blue Cross NC since April 2013, Julie designs go-to-market strategies to enhance sales and engagement in the large employer market. Prior experience includes serving as a Web Marketing Consultant for Limelight and holding various marketing roles at Dex Media, where significant achievements included leading national channel marketing campaigns and exceeding digital sales goals. Earlier roles at Advice, Inc., IBM Corporation, and Blue Cross & Blue Shield of North Carolina equipped Julie with a strong foundation in integrated marketing communications and brand strategy development. Julie holds a BS in Marketing and Finance from the University of Tennessee, Knoxville.