Kristin Ward

Kristin Ward is a Senior Manager, Demand Generation at Blue Cross NC, where Kristin leads strategic growth for Medicare Advantage paid media marketing activities. With experience in segment marketing, engagement strategy, and advertising management, Kristin has a strong background in developing campaign engagement strategies for various initiatives and driving sales through comprehensive retention campaigns. Kristin holds a Master's degree in Public Policy from Duke University and a Bachelor's degree in History and Political Science from Wellesley College.