Sonja McCarter Smith

Principal Business Operations Advisor at Blue Cross and Blue Shield of North Carolina

Sonja McCarter Smith is a seasoned professional with extensive experience in healthcare operations and sales. Currently serving as Principal Business Operations Advisor at Blue Cross NC since 2008, Sonja focuses on planning and implementing member transitions from federal health plans. Previous roles at Blue Cross NC include Group Consultant for the Federal Employee Program, where medical and dental products were marketed, and Program Manager for Health Promotions, excelling in revenue generation and program evaluation. With a solid foundation in sales from positions at Wilmington Pathology Associates and Greensboro Pathology Associates, Sonja has demonstrated a strong ability to build client relationships across various medical specialties. Earlier roles at Partners HealthCare and Healthsource North Carolina involved pioneering efforts in Medicare plans and health education programs. Sonja holds a Bachelor of Arts in Journalism from the University of North Carolina at Chapel Hill.

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