Gil Rodriguez

Gil Rodriguez is a seasoned marketing executive currently serving as Staff Vice President of Marketing at Blue Cross Blue Shield of Arizona since March 2022. With a strategic focus on data-driven innovation and creativity, Gil provides digital marketing counsel across four internal business segments and manages enterprise-wide marketing efforts to maximize return on investment. Previously, Gil held senior roles at LaneTerralever, including Senior Vice President and Director of Strategy, and worked at Off Madison Ave as Director of Interactive, where responsibilities encompassed audience engagement across platforms. Early career experience includes leadership positions at I-ology, Hallmark Cards, and contributions as a Board Member for Habitat for Humanity Central Arizona. Gil holds a Bachelor of Fine Arts in Graphic Communications from the University of Arizona.