Blue Cross Blue Shield of Arizona
Nichele Johnson is a seasoned marketing professional with extensive experience in the health insurance and telecommunications sectors. Currently serving as a Marketing Manager at Blue Cross Blue Shield of Arizona since July 2011, Nichele has successfully led statewide marketing campaigns, including the launch of Blue MedicareRx, which surpassed enrollment goals. Prior positions include Marketing Manager at Cox Communications, where strategic direct marketing initiatives were implemented to boost subscriber engagement, and Marketing Program Manager at Sprint, focusing on subscriber growth for broadband services. Nichele's background also includes managing multicultural marketing at Solis Advertising & Public Relations and overseeing corporate communications at U S WEST (CenturyLink). Nichele holds a BA in Journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.