Blue Cross Minnesota
Colleen Bratton is a seasoned marketing strategist and project manager with extensive experience in driving strategic initiatives across various industries. Currently serving as a Sr. Marketing Strategist and Project Manager at Blue Cross and Blue Shield of Minnesota since April 2023, Colleen previously held a pivotal role at Be The Match (Hollstadt Consulting) as a Sr. IT Project Manager overseeing the "All In Yes" project, aimed at enhancing member engagement through data-driven marketing efforts. Colleen's earlier roles include project management and marketing strategy positions at Blue Cross and Blue Shield of Minnesota, managerial positions in IT strategic marketing at Pearson VUE, and extensive marketing leadership at Best Buy. Colleen holds a Bachelor of Science degree in Mass Communications/Journalism from St. Cloud State University.
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Blue Cross Minnesota
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Blue Cross and Blue Shield of Minnesota is a taxable, nonprofit organization with a mission to make a healthy difference in people’s lives. Chartered in 1933 as Minnesota’s first health plan, we’ve promoted wider, more economical and timely availability of health services for the people of Minnesota for 80+ years.