BlueFocus
Yorf Guo 郭耀峰 has extensive work experience in the marketing and communications industry. Yorf Guo started their career as an Editor at AIT Information Technology in 1998. Yorf Guo then moved on to join VST Holdings Limited, where they held various roles including Marketing Manager, Regional Retail Manager, and Head of Marketing & AMD Product Manager in China. In 2003, Yorf joined Ogilvy as a SAM, AM, and SAE in the Relationship Marketing Group before becoming a Planning Director & Head of Content@Ogilvy Public Relations. In this role, they led the Strategic Planning Department and Creative Department, providing planning and creative services to top marketing and digital clients. Yorf then joined BlueFocus Communication Group in 2013 as the Chief Strategy Officer. In this role, they established the group's first strategic planning team and led the Creative Platform. Yorf Guo was responsible for overall strategy and planning, as well as the construction of professional talent tank. Yorf's expertise includes integrated marketing, digital marketing, media buying, CRM, and technology-driven products.
Yorf Guo 郭耀峰 obtained a Master of Business Administration (MBA) degree from Asia International Open University (MACAU) from 2008 to 2010. Prior to that, they completed their Bachelor of Science degree in Electronic Information Science and Technology from Wuhan University of Technology from 1994 to 1998.
BlueFocus
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BlueFocus Communication Group is established in 1996 and has become the top communication group around Asia, which has been ranked TOP9 in the TOP 10 Global PR Agency Ranking 2017 by the Holmes Report. Currently there're more than 6,000 employees globally working in 100 offices in more than 10 countries, and BFG's headquarter locates in Beijing, China. BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to 1000+ Multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. Major subsidiaries include BlueDigital, Insight PR, Best Choice, Phluency, SNK, Eyes Media, Kingo Advertising, Bojie Media, BlueStrategy, Domob, Besides that, we also have several oversea subsidiaries, Huntsworth, the top PR agency in England, We Are Social, the top social agency in the world, FUSE Project, the world's leading industrial designing company in U.S. and Vision 7 International, the integrated communication company in Canada.