Headquartered in New York City, with offices in Chicago and Seattle, Blue Fountain Media delivers human-centric digital experiences that transform global enterprises. Blue Fountain Media leverages data and the potential of digital, as well as their deep expertise in global content and commerce website design to drive their client’s evolution.

Marketing

Blue Fountain Media

Senior Account Directors

Directors, Business Development

Josh Werkstell is the Senior Account Director at [Blue Fountain Media](/org/blue-fountain-media). Josh has been with the company since September 2015 and in their current role, they supervise and manages direct report Account Directors, sets goals and projects, and is responsible for sales pipeline, revenue targets, and client partnerships. Prior to their current role, Josh was the Partner & Key Accounts at Web Future Studio & Solutions and the Founder of RocketFire Studios, Inc. Josh has also served as the Interactive Services Project Manager at Craft Marketing and as the Operations Manager & Bar & Beverage Manager at Robbins Wolfe Eventeurs.

Josh Werkstell has a BA in Business Management from [Gettysburg College](/org/gettysburg-college).

Josh Werkstell reports to Brian Byer, General Manager. Some of their coworkers include Samantha Lambert - Director, Human Resources, Britney Wallace - Head of User Experience, and Matt Smith - Director, Business Development. Kevin Sergo - Account Director, Lisa Powys - Account Director report to Josh Werkstell.

Josh Werkstell

Kevin Sergo is the current account director at [Blue Fountain Media](/org/blue-fountain-media). Kevin has been with the company since August 2018 and has been in their current role since May 2021. Prior to that, they were a project manager at [Acadaca](/org/acadaca) from September 2017 to August 2018. 

In their current role, Kevin manages a portfolio of clients across a variety of industry verticals with a focus on growth of key accounts. Kevin also manages delivery on all project work streams with cross functional teams in UX, design, content, marketing, and development. Some of their key responsibilities include forecasting and managing sales pipelines, ensuring timely and on-budget project completion, and meeting weekly with clients to discuss projects. 

Throughout their career, Kevin has been known for being an advocate for their clients’ businesses and their end user needs. Kevin is always looking for ways to deliver value-added solutions and uncover areas for upsell or cross-sell opportunities. Kevin is always learning about new product offerings and integrating them into their work to help enhance their clients’ businesses.

Kevin Sergo has a Bachelor of Arts in Chemistry from [Skidmore College](/org/skidmore-college) and a Master of Science in Inorganic Chemistry from the University of California, Santa Cruz.

Kevin Sergo reports to Josh Werkstell, Senior Account Director. Kevin Sergo works with and Lisa Powys - Account Director.

Kevin Sergo

Britney Wallace is currently the Head of User Experience at [Blue Fountain Media](/org/blue-fountain-media). Britney has been in this role since April 2019 and has been with the company for over 2 years. Prior to their current position, they served as the User Experience Lead at [Blue Fountain Media](/org/blue-fountain-media) for over 20 brands. In this role, they were responsible for researching and producing UX deliverables, leading and mentoring a team of 3 information architects and UX designers, consulting on internal processes and project management best practices, and co-leading internal DEI efforts.

Before joining [Blue Fountain Media](/org/blue-fountain-media), Britney worked as a Senior User Experience Designer at [Epsilon](/org/epsilon) from April 2015 to March 2019. During their time at [Epsilon](/org/epsilon), they designed digital products for a variety of clients in various industries. Prior to their time at [Epsilon](/org/epsilon), they worked as a User Experience Designer at [Saatchi & Saatchi](/org/saatchi-saatchi) from February 2014 to April 2015 and as an Interaction Designer at Digitas Health from June 2013 to February 2014.

Britney Wallace has a Bachelor of Science in Interactive Design from [Philadelphia University](/org/philadelphia-university).

They work with Bryn Dodson - Director, Content, John Renaldo - Senior Account Director, and Tatyana Khamdamova - Head of Design. Britney Wallace reports to Brian Byer, General Manager.

Britney Wallace

A digital marketer with over 16 years of experience, John manages the integrated marketing team at [Blue Fountain Media](/org/blue-fountain-media). His expertise across all channels of marketing allows the team to operate strategically across disciplines to deliver measurable results for our clients.

As a thought-leader in digital marketing, John has been featured in Forbes, Entrepreneur, and [Advertising Week](/org/advertising-week). He and his team's strategies have been successfully leveraged for major brands including Microsoft, [Bowlero](/org/bowlero), Sony, Prizeo, and Service King.

John Marcinuk

Jenn has over 15 years of experience in digital project management and marketing across multiple sectors. Her clients have included brands in the B2C and B2B e-commerce space and industries such as Beauty, Hospitality, Logistics, Healthcare, Technology and Education.

As a Client Partner with [Blue Fountain Media](/org/blue-fountain-media), Jenn leads key client relationships, guides strategy and execution. She manages a team of Account Directors ensuring a focus on results.

Jenn McCoy

Samantha leads all core HR functions and is an advisor and coach to team members across all departments, teams and levels. She joined BFM in 2011 building the Human Resources department from the ground up. Sam started her career in Public Relations after receiving her degree in Mass Communications from [Iona College](/org/iona-college) (Go Gaels!). She has an eye for talent (and potential) recruiting in various industries (IT, PR, Travel, hospitality, Non-Profit, and TV) before settling down at BFM.  As a recognized advocate for Social Justice from SEUI 32BJ Labor Union, Sam is a diplomatic decision maker who goes above and beyond to serve the team and lead by example. Sam loves music (all genres) and attending live shows in her spare time.

Samantha Lambert

Matt prides himself on his ability to learn about each of his client's current businesses on a fundamental level, then working alongside clients to explore business goals and formulate a plan of action for a successful project. His bottom-line: Bring a controlled passion to your project with a keen eye on your bottom-line.

With over seven years in the digital space, and fifteen years in interactive marketing, Matthew has successfully implemented and executed project plans for numerous brands from mid-size companies to large organizations such as The European Union, AOL, [Walmart](/org/walmart), Boeing, Ford,  and J&J.

Matt Smith

As Head of Technology, Dan is responsible for establishing [Blue Fountain Media](/org/blue-fountain-media) as a market leader in current and next generation technologies, expanding technical architecture capabilities and expertise of the agency, overseeing web development teams, and engaging with clients and prospective clients.  He is focused on championing adoption of next generation technologies across the agency and transforming tools, talent, and partnerships.

Dan specializes in the content and digital commerce arena and is well versed in machine learning. He has over a decade of experience defining solution architecture, software development of leading B2B and B2C commerce platforms and web CMS platforms and advising complex global organizations on digital platform direction and strategy. He has experience managing and delivering complex software implementations for Fortune 500 clients across a diverse set of industries. Outside of work, Dan is an accomplished distance runner and enjoys dining out and exploring NYC. 

Dan Drapeau

John Renaldo

Brian is the General Manager for [Blue Fountain Media](/org/blue-fountain-media).  He joined [Blue Fountain Media](/org/blue-fountain-media) in 2013, bringing over 20 years of operations, technology, marketing, management and business analysis expertise. Brian manages all agency activities relating to the production Content & Commerce websites and facilitates the growth of our technology partnerships.  The production teams Brian leads are as diverse as the needs of BFM’s clients and he thrives on ensuring our clients are consistently delighted by the work our agency produces.

Brian received his degree in Economics from the University of Colorado, Boulder.  Brian is a frequent contributor to the press, including: CMSwire, [MarketingProfs](/org/marketingprofs), Martech Advisor and Entrepreneur.

When not at work, Brian can be seen striking fear into his opponents on the tennis courts of Long Island.

Brian Byer

Seb has almost two decades of experience in digital, integrated and above-the-line, marketing, across clients in many verticals, including Automotive, B2B, FS, Healthcare, Real Estate, Retail, Sports, Entertainment, Technology, Beverage and Travel.  Seb is an enthusiastic marketer with an entrepreneurial outlook having started two agencies and worked in a number of agency and consultancy roles.

Seb heads up BFM's Client Engagement team.  He's responsible for agency revenue and ensuring clients get the best strategy and execution available across website builds and digital marketing, through a focus on innovation and partnership.

Sebastian Lyner

Jeff prides himself on his ability to learn about each of his client's current businesses on a fundamental level, then working alongside clients to explore business goals and formulate a plan of action for a successful project. His bottom-line: Bring a controlled passion to your project with a keen eye on your bottom-line.

With over fifteen years in the digital space, Jeff brings a plethora of knowledge, experience, and business acumen to every project he is involved with. He prides himself on facilitating inspired collaboration that yields tangible long-term results. And when he’s not working with clients or contributing his thoughts on the technology, marketing, and digital landscape, you can find him in New Jersey likely taking a his adorable pug Maggie for a stroll in a park.

Jeff Aaron

Lisa Powys

Thomas Duffy

James McCrae is an experienced brand consultant, digital thought leader, and author. He has worked with Fortune 500 companies, startups, and nonprofits to define and actualize their vision, mission, and message. At BFM, James helps brands move from now to next through strategic positioning and creative execution. As technology continues to evolve, he helps brands adapt to the next wave of customer engagement.

James McCrae

Bryn Dodson helps clients tell compelling stories in digital. Responsible for content strategy, content marketing, and digital advertising at [Blue Fountain Media](/org/blue-fountain-media), he guides the creation of a wide range of B2B and B2C content, from hard-hitting whitepapers to engaging video.

At BFM, he has worked with clients including SONY, [Workfront](/org/workfront), Allstate Insurance, and Service King, scripting a radio ad that won Service King the 2016 Westwood One Super Bowl Sound Awards. He has a master’s degree in creative writing from NYU.

Bryn Dodson

Tatyana is a creative professional with over a decade of experience in art direction and interactive design. She manages the design and information architect teams at [Blue Fountain Media](/org/blue-fountain-media). She has lead the planning and design on some of the most challenging projects, which have gone to win numerous awards.

Tatyana approaches all projects with enthusiasm and a strong desire to create fresh, insightful and relevant ideas. She has the technical understanding of how the frontend design should work with a backend custom content management system.  Tatyana is a big fan of making the work the best it can be and leads her team by example.

Blue Fountain Media

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Leadership Team

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