Maria Tereza Araujo

Maria Tereza Araujo has a diverse range of work experience in the fields of market research, consumer insights, and branding. Maria Tereza worked as a Consultant at various companies, including Ideaaz Inovação e Branding, Handz Marketing Outsourcing, Touch Branding, Motree, Nix, Nova Estratégia, where they provided consulting services in the areas of market research, brand development, innovation, and consumer behavior. Maria Tereza worked with clients such as O Boticário, Danúbio, Basf, Deca, Relevo, Norton (Vinícola), Superlist, Gramado Parks, Moinho Paulista, and CPTM (Companhia Paulista de Trens Metropolitanos). Maria also has experience in moderation and analysis of group discussions and in-depth interviews.

In addition to their consultancy work, Maria Tereza Araujo also worked as a Researcher at Blue Heron Research Partners. Maria Tereza had a role as a Thinker at ITS - IDEAAZ THINKING SCHOOL, where they were involved from December 2015 to February 2018.

Prior to their consultancy and research roles, Maria worked as a CS Manager at ACNielsen from May 2003 to June 2014, and as a CMI Manager Foods at Unilever Bestfoods from May 1998 to May 2003. Maria Tereza started their career at MCI - MARKETING E COMUNICAÇÃO INSTITUCIONAL, where they held the position of Research Coordinator from February 1996 to April 1998.

Maria Tereza Araujo has a Bachelor's degree in Pedagogy from Univesp Oficial, which they obtained from 2017 to 2021. Prior to that, they completed an MBA in Marketing from FACAMP - Faculdades de Campinas from 2013 to 2014. Maria Tereza also holds a Bachelor's degree in Social Sciences from USP - Universidade de São Paulo, which they obtained from 1987 to 1992. In addition to their formal education, Maria Tereza has obtained several certifications, including "Desenvolvimento da Inventividade," "O Processo Criativo em Cinco Etapas," "Gestão Ágil no Trabalho: Como Criar Equipes Ágeis," and "Pensamento Estratégico" from LinkedIn, obtained in different years from 2020 to 2021.