Bryan Hayes is the Director of People Analytics at Blue Origin, where they are currently leading initiatives to integrate advanced data analytics with practical operational marketing applications. Previously, they held various senior leadership roles, including Director of CRM/Marketing Technical Operations at Nordstrom, where they managed a team responsible for audience management and significantly improved marketing processes. Bryan's extensive experience in digital marketing and analytics is supported by their academic background, holding both a Master's and Bachelor's degree in Applied Economics and Mathematical Economics from Marquette University.
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