Fabian Rachim

Fabian Rachim has extensive experience in online marketing, currently serving as the Head of Online Marketing at BLUESEA Hotels since June 2018, where responsibilities include campaign planning and execution, and supervising ad spend and return on ad spend (ROAS) for direct sales channels. Fabian has a strong focus on conversion rate optimization (CRO) and return on investment (ROI), utilizing machine learning and automation in performance marketing, including management of Google Ads, Bing Ads, and Trivago Hotel Manager. Previous roles include PPC Specialist at Rafa Nadal Sports Centre, Director of Marketing at Geniuzz, Marketing Manager at OK Group and Logitravel, where key responsibilities encompassed campaign creation, website analytics, and metasearch negotiation.