WS

Will Schultz

Principal, Digital Marketing Strategy & Performance at Blue Shield of California

Will Schultz has a diverse work experience in the field of marketing and research. Will started their career at the University of Minnesota Duluth as a Research Assistant where they collaborated with an Associate Professor in building and implementing data collection procedures. Will also coded data and co-authored a published academic article.

After their time at the university, Will joined Blue Cross and Blue Shield of Minnesota as a Marketing Coordinator. Will later took on the role of Marketing Associate before becoming a Marketing Account Specialist. In this role, they served as an Account Manager for large group and national group marketing initiatives, leading and project managing finalist acquisition processes.

Currently, Will works at Blue Shield of California, where they have held various roles. Will started as a Senior Marketing Specialist and then transitioned to a Marketing Consultant. Currently, they hold the position of Principal, Digital Marketing Strategy & Performance.

Overall, Will's work experience showcases their expertise in marketing strategy, project management, and data analysis.

Will Schultz attended the University of Minnesota Duluth from 2011 to 2014, where they achieved a Bachelor of Arts (B.A.) degree in Communication and Psychology.

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Timeline

  • Principal, Digital Marketing Strategy & Performance

    January, 2021 - present

  • Marketing Consultant

    November, 2019

  • Senior Marketing Specialist

    March, 2018

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