Diane Hoffman

Diane Hoffman is an experienced Senior UX Designer at Blue State since December 2013, specializing in client interviews, strategy development, cost estimation, and Agile sprint planning, alongside user research and usability testing. Previously, Diane served as Director of User Experience at Collective User Experience from January 2010 to March 2017, leading site mapping, mobile redesigns, prototype creation, and process improvements for clients including Nexxus and HealthFirst NY. Additionally, Diane held positions as User Experience & Information Architecture Lead at Scholastic, Senior Information Architect at frog, and User Experience Lead at Modus, where contributions ranged from online platform redesigns to strategic product development. Diane also operated Bee Square Fabrics, an online retail shop, and holds a Bachelor of Architecture degree from the School of Architecture at Syracuse University.