Blue State
Eric Reif has extensive experience in digital advertising and political campaigns. Most recently, they served as the SVP of Paid Media at Blue State. Prior to that, they were the Managing Director at eStreet Group and the Director of Paid Media at Warren for President. Eric also held positions as Media Director at Bully Pulpit Interactive, Email Director/Grassroots Donor Director at the Democratic National Committee, and Senior Digital Strategist at Weber Shandwick. Earlier in their career, Eric worked as a Senior Digital Advertising Manager at Obama for America and as an Account Supervisor at Bully Pulpit Interactive. Eric has a strong background in online marketing and strategy development, with experience working on various political and nonprofit campaigns.
Eric Reif received a BA, Summa Cum Laude, in History and American Culture Studies from Washington University in St. Louis, where they studied from 2006 to 2010.
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Blue State
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We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed: Make good trouble. When the status quo stands in the way of progress, we challenge it. Be curious. We ask the tough questions and let the data lead to answers. Put people first. We let the user drive the program, not the other way around. Drive real change. We obsess over outcomes and actions. If you need it, build it. We make stuff that empowers people to act on the things they care about. Walk the walk. Progress starts with us: our diversity, inclusion, and commitment to values over profits.