Blue State
Gus G. has a diverse work experience in various roles within the product and project management domain. Gus currently holds the position of Product Director at Blue State since September 2021. Previously, they worked as a Product Manager at Noteworth from June 2020 to June 2021. Prior to that, Gus G. held multiple roles at Bizly from May 2017 to March 2020, including Product Manager and Project Manager. Gus served as a Project Manager - Content at Stealth from May 2014 to May 2017. Before that, they worked as a Campaign Project Manager at Adshel from August 2013 to February 2014. Gus G. also gained experience as a Project Manager - Content (Contract) at APN Digital from October 2012 to July 2013. Gus started their career at Spark New Zealand as a Project Manager from January 2010 to May 2012. Additionally, Gus G. held the role of Project Manager at Ogilvy NZ Limited from October 2009 to December 2009 and started their career as a Project Coordinator at Y&R from October 2006 to October 2009.
Gus G. received a Product Management Certificate from Product School in 2019. Gus also attended Avalon Film & Television School from 2005 to 2006, where they studied Film & Television Production. In addition to their formal education, Gus obtained a certification as an Optimizely Certified Experimentation Strategist from Optimizely in August 2023.
Blue State
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We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed: Make good trouble. When the status quo stands in the way of progress, we challenge it. Be curious. We ask the tough questions and let the data lead to answers. Put people first. We let the user drive the program, not the other way around. Drive real change. We obsess over outcomes and actions. If you need it, build it. We make stuff that empowers people to act on the things they care about. Walk the walk. Progress starts with us: our diversity, inclusion, and commitment to values over profits.