Blue State
Rachel Sevcik is an experienced Account Director at Blue State, focusing on digital media strategies for nonprofit organizations since August 2021. Rachel oversees website optimization, email/SMS, user experience testing, content strategy, search engine optimization, and analytics while adeptly translating client challenges into actionable solutions. Prior roles include Project Manager for a global humanitarian organization at Blue State, Integrated Producer and Associate Integrated Producer at Area 23, and various internships in account management and digital marketing, including at Saatchi & Saatchi Wellness and Metal+Petal. Rachel holds a degree in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia.
Blue State
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We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed: Make good trouble. When the status quo stands in the way of progress, we challenge it. Be curious. We ask the tough questions and let the data lead to answers. Put people first. We let the user drive the program, not the other way around. Drive real change. We obsess over outcomes and actions. If you need it, build it. We make stuff that empowers people to act on the things they care about. Walk the walk. Progress starts with us: our diversity, inclusion, and commitment to values over profits.