Lisa Wendland

Lisa Wendland, MBA has a diverse work experience spanning several roles and industries. Lisa is currently the Director of Lifecycle Marketing at Blue Wheel, where they are responsible for developing and leading the email and SMS marketing division. Prior to this, they served as the Director of Marketing at Blue Wheel, overseeing the marketing operations team and driving business growth through strategic planning and execution. Before joining Blue Wheel, Lisa held positions as the Director of Digital Strategy at Central Michigan University, the Strategist, CRM & Email at Tinuiti, and the Email Strategist at Email Aptitude. Lisa also has experience as a Technical Project Manager at Fluency Media, a Web Content Administrator at the University of Michigan, and an Email Marketing Program Manager at Quicken Loans. Lisa's expertise lies in digital marketing, email and SMS marketing, marketing strategy, and data analysis.

Lisa Wendland, MBA has a diverse education history. Lisa obtained a Bachelor of Arts degree in Media Arts & Technology from Michigan State University from 2008 to 2011. Prior to that, they earned an Associate of Liberal Arts degree in Business Technology from Oakland Community College between 2006 and 2008.

In terms of their further education, Lisa pursued a Master of Business Administration (MBA) degree with a specialization in Marketing at Central Michigan University, which they are expected to complete between 2020 and 2022.

Additionally, Lisa has obtained multiple certifications to enhance their skills and knowledge. Lisa achieved Klaviyo SMS Agency Certification, Klaviyo Product Certified, and SMS Strategy Certified from Klaviyo in 2021. Furthermore, in 2020, they obtained certifications in Content Marketing from HubSpot and Data Security & Privacy from EVERFI. Lisa also received a Social Media certification from HubSpot in the same year.

In 2019, Lisa obtained the Google Ads Mobile Certification from Google. Moreover, they have completed various other certifications including Business Fundamentals from Shopify, deliverability from Inbox Pros, a Trendline Company, Email Marketing from HubSpot, Google Ads Fundamentals from Google, and Servsafe Manager from the National Restaurant Association.