Adi Schechter

Adi Schechter has a diverse range of work experience in marketing and product management roles. Adi started their career at Shalmor Avnon Amichay Advertising as a Junior Account Executive, where they supported the account team in various operations. Adi then joined Gitam BBDO as an Account Executive, serving international and local clients. At Gitam BBDO, they later became an Account Supervisor, leading campaigns and providing strategic consulting. Adi then moved to Philip Morris International, where they served as a Brand Manager, executing communication and engagement plans. Adi also took on the role of Product Retention Lead, developing CRM capabilities and improving consumer retention through experiments. Adi then worked at Isracard as a Product Manager, overseeing product lifecycles and driving UI/UX improvements. Adi later joined Rakuten Viber as a Retention Marketing Manager, managing global marketing campaigns and targeting strategies. In their most recent role as Marketing Director at Bluewhite, Adi leads global marketing efforts and develops comprehensive strategic plans while overseeing digital presence and CRM management.

Adi Schechter completed a Master of Science (MSc) degree in Marketing from Queen Mary University of London in 2013-2014. Prior to that, Adi obtained a Bachelor of Arts (BA) degree in Communication and Media Studies from Reichman University in 2008-2011.