BlueLena
Samantha Bennet has a diverse work experience spanning over several years. Samantha most recently worked as the Vice President of Operations at BlueLena starting in 2023. Prior to that, they held various roles at Meta from 2018 to 2023, including Program Manager and Strategic Partner Manager. In these positions, they drove alignment across cross-functional stakeholders, launched alpha product testing, evaluated prospective creators, and grew product adoption. Before joining Meta, Samantha worked at CBS Local Digital Media as a Senior Manager, Social Strategy and Audience Development from 2017 to 2018, where they managed a social strategy team and maintained relationships with vendors and news partners. Additionally, they served as a Social Media Manager and Producer at CBS, as well as a Social Media Manager at The Buzzing for Change Foundation, Community Manager at Passenger, Associate Producer at Synaptic Digital, and Producer at WJLA.com.
Samantha Bennet attended Clarkstown South Senior High School from 2000 to 2004. Samantha then pursued a Bachelor of Arts degree in Journalism from the University of Maryland from 2004 to 2008.
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BlueLena
BlueLena was founded by an experienced team of publishers, journalists and newsmedia marketing executives to create a sustainable future for independent local media. We do so by deploying world class technology, and delivering the expertise and professional services to build and support subscription, membership and donation models for long-term success. In the short time since our founding in early 2020, we have quickly grown to support leading community-based media brands coast-to-coast across the United States and Canada, including in New York City, Chicago, Los Angeles, Houston, Dallas, Detroit, St Louis, Boston, San Francisco, Cleveland, Denver, Tampa, Orlando, San Antonio, Kansas City, Milwaukee, Charlotte, Raleigh, Little Rock, Washington, DC and many other markets. Our 200+ member publishing consortium represents a diverse mix of non-profit and for profit newsrooms, pure digital and print plus digital publications, as well as established and new media brands. Our clients represent membership with Local Media Association (LMA), LION Publishers (LION), the Institute for Nonprofit News (INN), the Black Press Association (NNPA), the National Association of Hispanic Press (NAHP) and the Association of Alternative Newsmedia (AAN). We facilitate the sharing of best practices through a weekly newsletter, a community Slack channel, and monthly Zoom meetings where we spotlight success stories from across the BlueLena publisher consortium. BlueLena is founder-funded and backed by investment from Automattic (owner of Newspack), Local Media Association and Old Town Media, a New York-based firm that has supported the American Journalism Project, The Colorado Sun, Block Club Chicago and Chalkbeat, among other successful media-related projects.