Tracy Bliven Parras

Tracy Bliven Parras is a seasoned retail operations professional with extensive experience in luxury brand management. Currently serving as Senior Manager Retail Operations Strategy at Bluemercury since February 2023, Tracy previously held key roles at Piaget, Cartier, and Montblanc, where responsibilities included overseeing retail operations, implementing strategic CRM initiatives, and leading omni-channel policies. Notable achievements include enhancing client communication through technology, developing retail operational manuals, and achieving significant sales goals across various brands. Tracy's career began at Harry Winston, where foundational roles in public relations and sales support laid the groundwork for a robust career in luxury retail. Tracy holds a Bachelor of Science degree in Marketing from Providence College.