Marcelo Firpo

Marcelo Firpo is a seasoned marketing and creative professional with extensive experience across various roles in the advertising and digital branding sectors. Currently serving as Chief Marketing Officer at BlueMetrics since October 2016, Marcelo contributes to data professional services in multiple Latin American countries. Previously, Marcelo held positions such as Creative Director at Agência Centro and Overcom, Chief Creative Officer at Brivia Digital Branding Co., and Head of Creation at DZ Estúdio. Marcelo's career began in 1993 and includes significant roles in copywriting and creative leadership, showcasing a strong foundation in communication and advertising gained from a degree in Comunicação Social from Pontifícia Universidade Católica do Rio Grande do Sul.