BlueMetrics
Marcelo Firpo is a seasoned marketing and creative professional with extensive experience across various roles in the advertising and digital branding sectors. Currently serving as Chief Marketing Officer at BlueMetrics since October 2016, Marcelo contributes to data professional services in multiple Latin American countries. Previously, Marcelo held positions such as Creative Director at Agência Centro and Overcom, Chief Creative Officer at Brivia Digital Branding Co., and Head of Creation at DZ Estúdio. Marcelo's career began in 1993 and includes significant roles in copywriting and creative leadership, showcasing a strong foundation in communication and advertising gained from a degree in Comunicação Social from Pontifícia Universidade Católica do Rio Grande do Sul.
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BlueMetrics
We are BlueMetrics, and we create GenAI, Machine Learning, Data, and Analytics applications for companies that can’t afford to waste time. -Proven track record in complex data projects, with over a hundred successful deliveries for leading companies in the United States and Latin America. -Comprehensive end-to-end solutions tailored to your business reality. -Full mastery of the solution ecosystems of major market players and options for accelerated implementation. Our vision We believe that a winning artificial intelligence project begins with a solid and well-structured data foundation. Or, in other words: Good Data, Good AI. And it’s precisely our extensive experience in both data and AI projects that enables us to deliver the most efficient solutions for your business. Our differentiator lies in combining technical expertise with a practical, results-oriented approach. With our experienced and multidisciplinary team, we work alongside your company to create a journey where data and artificial intelligence walk hand in hand, transforming information into real business value. AI and data solutions for those who need results—and fast. Discover blue4AI: A 100% pragmatic method and approach, offering pre-configured solutions and an absolute focus on results. Our values -Absolute focus on results: our top priority is achieving immediate, tangible business outcomes for our clients. -Extra-mile culture: commitment to client satisfaction and consistently delivering high-quality solutions that exceed expectations. -Multidisciplinary approach: proprietary methods centered on business needs, ensuring agile solutions tailored to each client’s challenges. -Professionals who make a difference: a highly experienced, diverse team capable of solving complex challenges. Let’s talk and discover the best solutions for your company.